Official brand guidelines, logos, colors, and assets for proper brand usage
Our official brand name and how to use it
Our name is simply IVONNE. It stands on its own and represents everything we offer, from permanent makeup to skin care. Never add a descriptor such as “Spa,” “Beauty,” or a service name to it.
When you need to say what we do, describe the service in the sentence, not in the name: “permanent makeup at IVONNE,” never “IVONNE Permanent Makeup.”
When describing what kind of business we are, IVONNE is a clinic. Our treatments are delivered in a clinical setting by trained providers, and may be performed by regulated health care professionals where indicated. “Clinic” is the word that reflects that standard of care. Avoid any term that positions us as a salon, spa, or beauty business.
“Clinic” describes us; it is never part of our name. Write “IVONNE is a permanent makeup and skin care clinic,” not “IVONNE Clinic.”
Our official brand typeface and usage standards
Example recreation using Proxima Nova Regular with 10% letter spacing.
Our layouts are designed for clarity, readability, and consistent visual hierarchy across formats.
Official IVONNE logos in various formats
Professional photos of our IVONNE facilities
Professional photos of the IVONNE founder
Professional landscape headshot for formal use and press materials
Download
Professional medical portrait in scrubs for clinical content and medical publications
DownloadOfficial IVONNE brand colors (click to copy hex code)
Our five brand colours in one line. It closes every page of our website and our marketing emails.
