IVONNE^® Brand Style Guide

Using the IVONNE^® Brand

Keep the Word IVONNE Consistent

Avoid representing the IVONNE brand in a way that:

• Keep all letters in IVONNE capitalized (ALL CAPS) and in the same font size and style as the content surrounding it
• Use "IVONNE" by itself - don't add descriptive words like "IVONNE Skincare", "IVONNE Skin", or "IVONNE Clinic"
• Don't modify, abbreviate or translate the word IVONNE to a different language or by using non-English characters
• Don't combine any part of the IVONNE brand with a company name, other trademarks, or generic terms
• Don't use variations or shortened versions of IVONNE

Social Media References

When mentioning IVONNE on social media platforms:

• Always use our official handle: @ivonneclinic
• This handle applies across all social media platforms (Instagram, Facebook, LinkedIn, Pinterest, YouTube, X/Twitter)
• Don't create unofficial handles or variations
• When tagging or mentioning us, use @ivonneclinic

When to Use the ® Symbol

• First Instance: Always use IVONNE^® on the first mention in any document, page, or major section
• Major Headings: Use IVONNE^® in page titles, hero sections, and primary headings
• Legal Documents: Always use the full IVONNE^® in contracts, terms of service, and official communications
• Marketing Materials: Use IVONNE^® in the headline or primary call-to-action of advertisements

When to Use Without ® Symbol

• Subsequent References: After first mention, use IVONNE for better readability
• Body Copy: Use IVONNE in paragraphs and conversational text
• Navigation & UI: Use IVONNE in menus, buttons, and interface elements
• Social Media: Use IVONNE in casual posts and comments

Balance the IVONNE Brand with Your Brand

Avoid representing the IVONNE brand in a way that:

• Implies partnership, sponsorship or endorsement without authorization
• Makes the IVONNE brand the most distinctive or prominent feature of your content
• Puts the IVONNE brand in a negative context
• Suggests IVONNE endorses your product, service, or opinions

Written Communication Examples

When writing about IVONNE in sentences and paragraphs:

Partnership & Co-Branding

When IVONNE appears alongside partner brands:

• Maintain equal visual weight when appropriate
• Ensure adequate spacing between logos (minimum 2x logo height)
• Do not alter brand colors to match partner brands
• Obtain approval for all co-branded materials
• Always use official IVONNE logos - never recreate or modify

Legal References

For contracts, terms of service, and official legal communications, always use the full trademark designation on the first reference.